White Label Backup

Sell cloud backup under your own brand

No servers to buy, no software to develop, no storage contracts to sign. BOBcloud provides the infrastructure; your customers see only your brand.

Trusted by 200+ UK MSPs since 1999
30+ modules included — M365, Hyper-V, VMware, NAS, the lot
White-label rebrand at no extra cost
Monthly billing, 30-day cancellation, no minimum commits
1TB free for 30 days — full platform access from day one

BOBcloud reseller portal — customer view

BOBcloud reseller portal — module management

See the portal your clients log into

This is the white-label customer view. Sample data. No signup required.

What Is White Label Cloud Backup?

White label backup is a ready-built cloud backup service that you resell under your own company name. You set the pricing, manage the customers, and take the margin — while BOBcloud handles the infrastructure, software, and storage.

For MSPs and IT resellers, it means you can offer a professional, branded backup service to your clients from day one — without the capital investment in servers or the development time of building your own platform.

Your customers see your logo, your colours, your portal URL, and your email address. BOBcloud is invisible to them. You own the customer relationship.

Your logo and branding throughout — portal, emails, reports
Your portal URL prefix (e.g. yourcompany.portal-domain.net)
Your email address on all customer communications

Rebranded backup email example with MSP branding

30+ Backup Types — All Under Your Brand

One white label platform covers everything your MSP clients need. No bolt-ons, no extra licences — all modules included in your reseller account.

Microsoft 365

Exchange Online, SharePoint, OneDrive, and Teams backup with granular restore.

Hyper-V

Agentless and agent-based Hyper-V VM backup with incremental block-level sync.

VMware

VMware vSphere and ESXi backup with CBT support and instant VM recovery.

Windows Server

Full system, bare-metal, and file-level backup for Windows Server environments.

SQL Server

Database-level SQL Server backup with transaction log support and point-in-time restore.

Google Workspace

Gmail, Drive, Contacts and Calendar backup for Google Workspace tenants.

Windows Desktop

Scheduled file, folder and system backup for Windows 10/11 endpoints.

macOS

File and folder backup for macOS devices to cloud storage.

QNAP & Synology

NAS backup to cloud for QNAP and Synology devices.

Linux

File-level and bare-metal backup for Linux servers and desktops.

Proxmox

Virtual machine backup for Proxmox VE environments.

MySQL / MariaDB

Database backup for MySQL and MariaDB with incremental support.

How It Works

Getting your white label backup service live takes minutes, not months.

Create Your Free Account

Add Your Clients

Create customer accounts from your reseller portal. Set storage quotas and enable the backup modules your clients need.

Deploy Backup Agents

Install lightweight backup agents on your clients' servers, desktops and devices. Works silently in the background.

Apply Your Branding

Configure your full rebrand yourself from the portal — logo, colours, and email branding.

See It Live

Every screen your customer sees — installer, portal, emails, reports — under your brand. Don't take our word for it.

▶ Open the live Backupp demo A real white-labelled BOBcloud customer site. No signup required. →

Simple PAYG Pricing

How pricing works

Just storage — that's it.

£0.02/GB

Wasabi storage (EU)

£0.06/GB

Microsoft Azure

All 30+ backup modules included — M365, Hyper-V, VMware, NAS, the lot
Monthly billing, 30-day cancellation, no minimum commits
Per-device pricing for servers, desktops & agents (see calculator)
1TB free for 30 days · full platform access from day one

See full pricing →

Switching offer

£250 switching credit

Moving from another backup platform? We'll cover your first £250 of storage to help you switch.

Talk to us →