SEO ROI in 2025: Is it Worth the Spend?
How far will your MSP's SEO budget go in 2025?
Like everyone, you are probably asking yourself if SEO is worth the cost in 2025, regardless of your budget.
Our biggest concern since 2024.
AI search results:
If you ask a question on Google, it returns your answer based on what it thinks the answer is rather than listing the search results in list format.
Sure, the search results still list websites below the AI-generated answer, and the AI answer will also have links to other sites, but this AI reply is the dominant answer.
SEO remains crucial in 2025 for several key reasons:
- Increased Online Competition: As more businesses move online, the competition for visibility intensifies. Effective SEO helps companies to stand out in crowded digital spaces.
- Cost-Effective Marketing: SEO is a cost-effective strategy for driving long-term organic traffic compared to paid advertising. It provides sustainable results without the ongoing costs associated with ads.
- Enhanced User Experience: Modern SEO emphasizes creating a seamless user experience (UX). This includes faster load times, mobile optimization, and high-quality content, contributing to better user engagement and satisfaction.
- Local SEO for Hyper-Targeting: Local SEO helps businesses target specific geographic areas, making it easier to attract local customers. This is especially important for small businesses competing with larger companies.
- Building Brand Authority: Consistently appearing in search results helps build brand authority and trust. Users often perceive High-ranking content as more credible and reliable.
- Adapting to AI and Search Evolution: As AI grows in influence on search behavior, SEO strategies must adapt to ensure visibility in AI-generated responses and personalized search results.
- Long-Tail Queries and Conversational Search: The rise of conversational, long-tail queries driven by AI and large language models (LLMs) means that SEO must focus on more natural, human-like search queries.
Google’s updates:
Since the August 2024 Core Update, when Google started to rank content from smaller and niche websites where articles are detailed and written by real humans, we have seen many of our larger competitors lose rankings.
Overall, SEO in 2025 is about staying ahead of the curve, adapting to new technologies, and ensuring your content remains relevant and accessible to your target audience.
What is the alternative to SEO?
Have you seen visits drop off in the last year? What about conversions and CTR?
If you are not getting the results you have previously seen, should you move your spend into more CPC or other advertising mediums?
We use direct mail as it works best and targeted email campaigns to our subscribers.
What works for you?